VAIL RESORTS

CHALLENGE

Further establish Vail Resorts as “The Experience of a Lifetime,” and position the Epic Pass as the most innovative and expansive mountain pass in the industry.

INSIGHT

Skiers and snowboarder want one thing—the most epic day possible. So we created and launched Emma, the world’s first digital mountain assistant, to provide real-time resort information (lift lines, snow forecasts, parking information) and personal performance data (total vertical feet, days on the mountain, trails covered) to skiers & snowboarders as they navigate Vail Resorts destinations.

SOLUTION

Emma came to life through Brand AI and online broadcast.

ONLINE BROADCAST

BRAND AI

Text Emma at 77477 and get stoked for The Experience of a Lifetime.*

*msg and data rates may apply