TEXAS BEEF COUNCIL
CHALLENGE
Showcase beef as a part of Texas Pride, heritage and culture.
INSIGHT
There's no place like Texas, and the people who live here are proud of that. They're proud of their history, diversity and culture; proud of their land, their connection to it, and what it provides.
In tribute to this unique culture and true Texan Pride, we launched the "Only In Texas" campaign for the Texas Beef Council.
SOLUTION
The "Only in Texas" campaign came to life through Television, Online Broadcast, Out of Home, Radio and Social Media.
TELEVISION
ONLINE BROADCAST
The "Only In Texas" online broadcast spots showcased two specific cultural gathering moments that bring Texans together
