THE CHALLENGE
Create an email campaign that generates excitement as well as restaurant reservations, event bookings, upgrades and membership enrollment leading up, during, and after each guests’ stay.
THE INSIGHT
The Cosmopolitan of Las Vegas tempts guests with “Just the Right Amount of Wrong.” So let’s tease them with a look at all the mischief they can get into, and lure them into even more trouble than they bargained for. It’s the most indulgent email campaign that will ever slide into your inbox.
EMAIL CAMPAIGN
