SVEKDA
CHALLENGE
Relaunch SVEDKA Vodka with its first national brand campaign in seven years.
INSIGHT
With all the celebrity endorsements and obscure craft claims, choosing which vodka to show up to the party with can be difficult. We reminded our friends that all they have to bring is themselves. The “Bring Your Own Spirit” encouraged fearless individuals to complement their unique spirit with SVEDKA.
SOLUTION
The SVEDKA “Bring Your Own Spirit” campaign came to life through Television, Consumer Print, Trade Print and Social Media.