NIKE: ZOOM FREAK 4

CHALLENGE

Launch Giannis Antetokounmpo’s Zoom Freak 4.

INSIGHT

Giannis never stops pushing his game forward, and the Zoom Freak 4 features a tilted zoom designed to drive your game forward like never before.

SOLUTION

The “Always Forward” campaign created not only a successful launch for the shoe, but was extended for a reactive social post amplifying Giannis’s powerful speech on “failure” following an early exit from the 2023 playoffs.