NIKE: ZOOM FREAK 4

CHALLENGE

Launch Giannis Antetokounmpo’s Zoom Freak 4.

INSIGHT

Giannis never stops pushing himself, his team and the game forward. The Zoom Freak 4 features a tilted zoom designed to drive your game forward.

SOLUTION

The “Always Forward” campaign created not only a successful launch for the Zoom Freak 4, but was extended on social following Giannis’s powerful speech on “failure” after an early exit from the 2023 playoffs.