NIKE PLAYLIST (SEASONS 2-3)

CHALLENGE

Re-engage kids who are dropping out of sport at an alarming rate (70% drop out by the time they’re 13) because sport is no fun, there’s too much pressure to compete, and too much competition to succeed.

INSIGHT

Kids everywhere are finding sports too competitive and pressure-filled.

SOLUTION

Nike PLAYlist was created to keep sports fun for kids, with full episodes on YouTube and fun physical challenges from elite athletes on TikTok. We also created the Nike’s first live scripted content ever with a 30-minute special. Nike Playlist Live broadcast in real-time from the custom-created and open-to-the-community Playlist Studio for NBA All-Star Week in Chicago.