NIKE MEMBER DAYS

CHALLENGE

Keep Nike members engaged with the brand.

INSIGHT

Nike Membership isn’t about buying, but belonging.

SOLUTION

Nike Member Days is five days of the best of Nike, featuring online and IRL events like group runs, product customization opportunities, Members-only content from their favorite athletes & designers, and exclusive product.

It’s a bi-annual celebration of the Nike Membership community, created with a messaging & design system that can evolve with season campaigns while also remaining instantly recognizable to athletes*.