NIKE: WOMEN’S BASKETBALL

CHALLENGE

Launch of the Air Deldon—Nike’s most innovative, inclusive and accessible sneaker ever.

INSIGHT

WNBA Athletes are creating the changes in sport that world has been waiting for.

SOLUTION

The “It’s On” campaign was Nike’s first ever global Women’s Basketball campaign, and celebrated Elena Delle Donne, Jewel Lloyd and Napheesa Collier and the historical impact they are making on sport culture.