NIKE: ENTER THE FOOTBALLVERSE EXPERIENCE

CHALLENGE

Drive a Gen-Z audience to the Nike brand anthem and programming in celebration of the 2022 World Cup.

INSIGHT

Young football fans would rather experience the Footballverse than watch a film about it.

SOLUTION

The “Enter the Footballverse” experience invited athletes* to step through an AR portal and into a future of infinite possibilities for the world’s most beautiful game. Here, they were invited to contribute to that future through retail experiences, Roblox items, Fortnight and Rocket League in-game assets, exclusive NFT access and customizable products.

The Enter the Footballverse experience was awarded Gold Cannes Lion for Entertainment, and a Silver Lion for Brand Storytelling.