NIKE: COACH THE DREAM

CHALLENGE

Launch a global platform for Nike Coaching that inspires a generation of coaches to create better early experiences in youth sport, especially girls and kids with disabilities.

INSIGHT

The power coach + athlete relationship is a core part of Nike’s DNA and is a crucial part of the brand’s mission to “make athlete* dreams real.”

SOLUTION

The “Coach the Dream” campaign came to life through an anthem film and an event series with coaching summits in Paris, Tokyo, Los Angeles and Nike HQ in Beaverton.