CORONA - SUMMER
CHALLENGE
Promote Corona music festival sponsorships and maintain Corona’s role as the official beer of summer.
INSIGHT
Every perfect summer moment needs the perfect song. So we invited Corona fans collaborate & create the perfect soundtrack for every summer moment right in our social threads, and used their recommendations to build our official Summer Vibes playlist on Spotify.
SOLUTION
The Corona Summer Soundtrack was built on social and Spotify.
SOCIAL
SPOTIFY
Tap the gif to launch the perfect summer soundtrack.
