CORONA - FELIZ NAVIDAD

CHALLENGE 

Remind consumers that Corona is as much a part of their winter traditions as it is a part of their summer.

INSIGHT

The Corona “O’Tannenpalm” commercial is a classic, so we brought it to social along an opportunity for fans to win a chance to spend their holiday in Tulum, Mexico at the iconic beach hut.

SOLUTION

The Corona “Feliz Navidad” campaign came to life through social media, a sweepstakes, and an interactive digital snowglobe.

SOCiAL MEDIA

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SOCIAL SNOWGLOBE

This custom ad unit invited fans to shake the snowglobe for a chance to spend their holiday with Corona at the iconic beach hut.