CELESTIAL SEASONINGS
CHALLENGE
Announce the return of Celestial Seasonings’ original, artful packaging.
INSIGHT
A modern packaging redesign resulted in loyalist outcry and a drop in sales. We brought the magic back, returning the classic boxes to shelves & pantries and launching a new tagline—”The Magic of Tea.”
SOLUTION
“The Magic of Tea” campaign came to life through Online Broadcast and Social Media.
ONLINE BROADCAST
SOCIAL MEDIA
CANVASS
